Straight Talk About Word-of-Mouth Marketing
“People tend to have a stronger attachment to an organization if their friends or acquaintances share a bond to the same establishment.” Yes Straight Talk About Word-of-Mouth Marketing is about banks and not construction companies but, the story is the same across all industries. Asking your existing customers to refer other potential clients yields higher value new customers and increases the likelihood that the new customers will stay with you. Need we say more? Read the rest of the article here!